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We explore how we can use one of the oldest tools in the marketing arsenal—the AIDA principle: attention, interest, desire, and action.

See all the details and contribute to the discussion over at our blog.

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We explore how we can use one of the oldest tools in the marketing arsenal—the AIDA principle: attention, interest, desire, and action.

See all the details and contribute to the discussion over at our blog.

Using AIDA to boost marketing impact

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