How we can use the Theory of Planned Behaviour

As enablers of change, we’re always looking for new ways to understand and promote positive change in the behaviour of farmers and other key stakeholders. One theory that has been particularly useful in this regard is the Theory of Planned Behavior. In this episode, we’ll explore its key concepts and provide examples of how it can be applied to agricultural extension.

See all the details and contribute to the discussion over at our blog.